Why We Need to Turn Thoughts Into Actions to Change the World
#InvisibleChildren began as a documentary film project and evolved into a worldwide brand aimed at ending Africa’s longest-running conflict inflicted by the Lord’s Resistance Army (LRA). In 2012, Invisible Children released KONY 2012, a 30-minute documentary that garnered more than 100 million YouTube views online within six days. At the time, it was the viral video in history.
Since the video launched on YouTube approximately 18 months ago, we have seen increased action offline, resulting in a 93% reduction in LRA killings, according to Keesey.
For us, it does start with mentality,” he said. Keesey was a college student studying applied mathematics and accounting when he encountered Invisible Children’s story. It “shook him up,” and he became one of the organization’s early employees.
Understanding that college students and other youth are potential change agents, Invisible Children started a youth leadership conference that talks about the mentality and world view that causes us to act. The Fourth Estate Leadership Summit, the first of which took place at UCLA in August, is for students and educators who want to help make a difference in their own communities and around the world by promoting human rights. The event’s tagline is, “Where the future of justice is shaped by you.”
Keesey said, if there’s one thing he wants us to take away from his Summit panel, it’s this: “Don’t take for granted that people care. I know that sounds funny, but don’t take for granted that people care. We need to engage so many more people around these global issues.”
Where people take that, he says, is up to them.